The rise of social media and online reviews may have turned yesteryear’s business-to-consumer marketing monologue on its head. But what has emerged in its place is an enriching conversation that can help you drive growth — only now with the consumer as co-pilot pointing the way to new opportunity.
Does your business take online reviews seriously? , especially those that are less than praise. Typical knee-jerk reactions often include: Burry your head (the ostrich approach) and hope that the negative reviews’ fallout will just blow-over. Confront bad review (in social networks, etc.) or attempt to deal with all of them in the same way. Thank positive reviewers. […]