Strategy

Purpose is strategy

According to Grant F. Reid, CEO and president of Mars, “Performance without purpose is meaningless, and purpose without performance is not possible. It's the magic combination.” For Mars CFO Claus Aagaard, "Private ownership provides a great platform to live our purpose as we can do the right things and faster without the worry of the…

Family business and globalization

My colleague Prof. Marta Elvira asked me if I could write about family business and globalization. I do so with pleasure but with the fear that some readers might find my conclusions disappointing. In this post, I won’t refer to large corporations but to medium-sized companies, defined by the European Union as firms with revenues…
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What’s the link between purpose and the bottom line?

A clear purpose drives results. These are the words of Claudine Gartenberg, a Wharton School professor and co-author of one of the largest studies ever conducted on corporate purpose. According to Prof. Gartenberg, purpose is “a set of beliefs about the meaning of a company's work beyond quantitative measures of financial performance.” In a recent…
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