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Big Data: Do You Have a Plan?

Inés Alegre and Miguel A. Ariño and Miguel A. Canela Thu, Apr 06

Google, Amazon and Netflix: all successful companies with a seemingly infallible ability to choose the right product to develop, at the right time and for the right crowd. How do they manage to stay ahead of the market, to set the trends and give the crowds what they want before they want it? The answer […]

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