The Case Study Methodology: A Pillar of Business Education The case study methodology has long been a keystone of business education, providing students with practical, immersive learning experiences. Originating at Harvard Law School in 1870, the method was later adopted by Harvard Business School (HBS) in 1920 and has since become a dominant teaching tool […]
Meet Luis Martín Cabiedes: Investor and Senior Lecturer of Entrepreneurship
Let’s start at the beginning, can you tell us a little bit about your background and how you got to where you are today? I majored in philosophy and worked at several global firms before joining my family business, Europa Press, a state-wide news agency, in the 80s – I didn’t know it back then, […]
Jordi Amat (EMBA’17): Launching a startup with ChatGPT at no cost
Tell us a little bit about your background and how you got to where you are today? I’m from Barcelona. I studied Civil Engineering and started my career as a management consultant. I joined one of our clients (Falck) and took the opportunity to do the EMBA at IESE simultaneously. Just after graduation, I was […]
IESE and the European Innovation Council publish new roadmaps for European deep-tech scale-ups
The EIC Scaling Club’s has released the first 4 reports in the “Challenge Roadmaps” series, elaborated in partnership with IESE. These reports delve into the strategies that the analyzed European deep-tech scale-ups plan to employ to overcome significant hurdles over the next year. They highlight key areas such as refining their go-to-market strategy, enhancing board […]
Fuelling entrepreneurial success: Iván Rodríguez (40under40, EMBA’11)
We speak to Iván Rodríguez, a serial entrepreneur and technology enthusiast. He recently founded Modelia.ai, a pioneering startup that uses AI-generated personalized images for the online retail and fashion industry. Previously, he created Vivla to facilitate co-ownership of second homes, and Parclick, a European giant in online parking reservations acquired in 2019. Join us in […]
