Apple‘s map application failure on the new iPhone, combined with the company dropping the Google map app, has led Apple lovers for the first time to consider moving to another platform, says Prof. Sandra Sieber. People react negatively if they feel they are being locked in. In online services, meeting customer need is paramount, even […]
Fashion goes on-line! Thanks to social curation
Fashion is becoming one of the fastest-growing areas of e-commerce, even though traditionally customers prefer to try clothes on in the shop, says Prof. Sandra Sieber. Why are we seing that customers are increasingly moving online? Big improvements have been made on visualization, which is now so much better than just a few years ago. […]
Facebook Act IV: Deep integration with Apple. Frenemies redefined
Today’s announcement at Apple’s WWDC needs some careful analysis, which I will do in a videopost soon. Today, just a quick note to drive your attention to this extremely interesting piece of news. Facebook and Apple, with deep integration. Apple gets a space in the world of Social Networks and Facebook a front seat in […]
Facebook and Business
Is Facebook worth its IPO? Facebook isn’t just an advertising and a gaming platform but one that in future will serve companies to connect with their customers, says Prof. Sandra Sieber. However, its weakness is that it is too generic and the advantages it offers to consumers are not transferable to the business world. It’s […]
