Fashion is becoming one of the fastest-growing areas of e-commerce, even though traditionally customers prefer to try clothes on in the shop, says Prof. Sandra Sieber. Why are we seing that customers are increasingly moving online? Big improvements have been made on visualization, which is now so much better than just a few years ago. […]
Integrating Social CRM
Social media has led customers to expect more collaborative interactions, says Prof. Evgeny Kaganer. Companies are using social CRM to collect intelligence on customers and to integrate with them and then try to combine this with transaction-based traditions. The next frontier will be to overlay collaborative technologies on to transactional systems. The companies that can […]
Facebook Act IV: Deep integration with Apple. Frenemies redefined
Today’s announcement at Apple’s WWDC needs some careful analysis, which I will do in a videopost soon. Today, just a quick note to drive your attention to this extremely interesting piece of news. Facebook and Apple, with deep integration. Apple gets a space in the world of Social Networks and Facebook a front seat in […]
Facebook: Act III
Facebook’s share price fell from $38 to $29 in two weeks but this doesn’t mean we are already witnessing the bursting of the social media bubble, says Prof. Javier Zamora. Facebook is a play in three acts, he says. First it accumulated the users, then it raised the capital. In the third act it will […]
