Launching Consumer Brands in sub-Saharan Africa

"GDP is not the best way to determine whether or not to go into an African country", the founder of a successful Nigerian company with operations across the continent told me. This wisdom also applies to launching a consumer brand in Africa.  Nielsen's recent report "Africa: How to navigate the retail distribution labyrinth" confirms this.…
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Six Ways Collaborative Marketing Creates new Value

The rise of social media and online reviews may have turned yesteryear’s business-to-consumer marketing monologue on its head. But what has emerged in its place is an enriching conversation that can help you drive growth -- only now with the consumer as co-pilot pointing the way to new opportunity.

Redistribution is not Enough

Ricardo Hausmann recently wrote a piece titled “Redistribution or inclusion?” for Project Syndicate. It provides a different view of the causes of inequality of income, looking particularly at developing countries. It points out that modern production requires many complementary inputs, many of which are present in advanced economies, but lacking in emerging economies. Some years ago a friend told…
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The Answer for Terrorism

Former Israeli President Shimon Peres was interviewed by Tom Friedman in Davos and said that terror is "destroying the arab countries" and is a much bigger threat to them than Israel. He also offered his dream of a future without the terrorists...
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