"The bird is freed," one of the multiple phrases originated from Elon Musk’s barrage of tweets after his historical purchase of the social media giant Twitter. The implications of this event have already become a turning point in the social media landscape. However, before discussing how the new ownership has affected the platform and the…

A few weeks ago, Twitch announced that their revenue distribution for streamers would change from a 70/30 split from paid subscriptions to a 50/50. The paid subscriptions on the platform start at 4.99$. It allows subscribers to reward and support their favorite streamers while accessing exclusive content. However, it also means creators' cut would decrease…

Since the pandemic, many companies have drastically changed their operations due to the boom of e-commerce, videoconferencing, and the availability of digital infrastructures. Many working environments have integrated working-from-home policies or implemented remote job opportunities. McKinsey & Co acknowledges these events, which also presents the consultancy's vision of working after COVID-19. The report has other…

A new platform has disrupted the social media environment. A few months ago, "BeReal" started to fight the artificiality of social networks, and users couldn't be more excited about it. Despite being launched in 2020, it didn't gain recognition until mid-2022. As the name suggests, the platform claims to connect with "your friends for real."…

Amid many recent events and news, such as the war in Ukraine, inflation rates, and extreme droughts during the summer that have kept tabloids occupied, a new subject is making its way into the headlines. Last August, a video of the Prime Minister of Finland, Sanna Marin, trended on social media; during the clip, Marin…

On the 8th of September, Buckingham Palace announced that the Queen, Elizabeth II, had passed away "peacefully" at her residence in Scotland. That afternoon and the following day, Britain and many nations worldwide would pay tribute to her figure and honor her legacy. Because of the longevity of her reign and the interest that she…

Why does trust matter? Trust is critical for every institution to gain credibility and build a strong reputation. But it is a complex subject to study since it's subjective and fluctuates through time. But trust is no secret for Edelman. This global communication firm has researched it for the past two decades. Each year, the…

For a few weeks now, everyone has been keeping a watchful eye on the war that has exploded when Russia invaded Ukraine. There had been a lot of speculation about what a contemporary war in the Western world would be like and now we are seeing it with our own eyes. Undoubtedly, most predictions foresaw…

We have known for years that conventional television is losing its influence to the increasing power of streaming platforms such as Netflix, YouTube, Disney+ or Hulu. New generations consume audiovisual content with different patterns from those offered by traditional broadcast networks: they want to be able to enjoy their favorite programs or series at any…

Joe Rogan has turned controversy into his best partner in professional adventures. But from so much playing with fire, he is getting closer to burning. The latest problem that has affected the American comedian, and Spotify, the platform that Rogan uses to distribute his content has been the spread of misinformation about COVID-19 on his…

After more than a decade, Twitter's co-founder, Jack Dorsey, has stepped down from his CEO position, bringing to the spotlight an issue that frequently impacts tech companies—the founder dilemma. Today's tech giants were touted as miracles born out of the minds of geniuses in the 90s or early 2000s. Among those entrepreneurs were Steve Jobs,…

In September, the Wall Street Journal unveiled many of Facebook's secrets in the Facebook Files investigation. One of those findings relates to the nature of the 2018 algorithm change, which prioritized content from friends and family over the news. That decision has been partly responsible for today's polarization, as it was the germ that created…

The last 12 months have brought significant changes to the financial markets, with the rise of retail investors, the SPAC (special purpose acquisition company) boom, and the merger and acquisitions flow. Those trends have also reached the media industry.  As an introduction, a special purpose acquisition company, also known as a blank-check company, is a…

Spotify’s diversification strategy is finally showing results. The firm has been investing for years in podcasts to move away from its core business, music. So far, the tactic is working. Demand for audio news is still rising, and ads within those podcasts are bringing in revenue. Spotify has become the podcast king in little over…

It’s been only three years since TikTok landed in the US, and its success is unparalleled. The Chinese ByteDance-owned app garners around 100 million active users in the country, with most of them under the age of 40. With its short videos, its fantastic selection algorithm, and its strategy to increase the duration of the…

Despite the hype surrounding Clubhouse earlier this year, the platform is slowly dying in favor of its tech mogul competitors. Its invitation-only structure and its iPhone-based design (at first,) Clubhouse has been a victim of its own success—the app will disappear, but what it brought won’t. And while the app’s numbers become stagnant, the other…

In March, a new buzzword took hold of social media—non-fungible tokens (NFTs). NFTs, assets verified by blockchain, were suddenly everywhere, and artists were trying to figure out how to take advantage of the wave. Some managed to make eye-popping gains from selling their digital art through NFTs, and soon, media outlets, musicians, and even Jack…

In the early 2000s, a few visionaries set out to launch digital native outlets that would capitalize on the power of the Internet and social media. Today, those same outlets, which depend on digital advertising and virality, are in deep trouble. The latest news comes from the HuffPost, where the newspaper has laid off 47…

The last few months have brought multiple hurdles to the giants of the tech world, but the latest bill in Australia, which seeks to make Google and Facebook pay for media outlets, might be their biggest challenge. The Australian government argues that tech companies siphon ad dollars from the content provided by news outlets, so…

Social media entertainers and especially YouTubers have traditionally had loyal fan bases on isolated corners of the Internet. Though very successful on their own channels, they would rarely enter the mainstream realm. That, however, is ending. Factors like the rising popularity of Amazon-owned streaming platform Twitch—in February of 2020, Twitch had 3.8 million streamers, while…