Looking Outside: How to Sense Opportunities in The Market

We’ve designed organizations that fail to respond to changes in the market. I tried to highlight this idea during my session in  the TEDxIESEBarcelona – hosted at IESE campus and organized by the MBA Innovation Club.

Opportunities and risks are born outside. Other organizations and people are taking action that changes the conditions of our own organizations. Yet, our organizations are designed to look at every detail inside and forget about what’s going on outside.

Even if the outside world is several times more complex that the processes in our companies, we have ERPs and CRMs that allows us to see every detail inside, and rough tools such as SWOT analysis to look at the outside. Incremental, radical and strategic innovations are inspired from events outside the organization. It is time to design organizations to use all the talent that they so carefully select to scout and analyze the outside to see change before anyone else does.

Click here to view all sessions of the first edition of TEDx IESE Barcelona

About Tony Davila

Antonio Dávila is professor of entrepreneurship and accounting and control. Furthermore, he is the head of IESE's Department of Entrepreneurship and holder of the Alcatel-Lucent Chair of Management of Technology. From 1999 to 2006, he was part of the faculty at Stanford University's Graduate School of Business, where he still teaches periodically. Prof. Dávila earned his Ph.D. from Harvard Business School and his MBA from IESE. His teaching and research interests focus on management systems in entrepreneurial firms, new product development and innovation management, and performance measurement.

One thought on “Looking Outside: How to Sense Opportunities in The Market

  1. thanks for sharing this good content with professor Davila. Opportunities and risks are born outside but try to use them for yourself

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