We’ve designed organizations that fail to respond to changes in the market. I tried to highlight this idea during my session in the TEDxIESEBarcelona – hosted at IESE campus and organized by the MBA Innovation Club.
Opportunities and risks are born outside. Other organizations and people are taking action that changes the conditions of our own organizations. Yet, our organizations are designed to look at every detail inside and forget about what’s going on outside.
Even if the outside world is several times more complex that the processes in our companies, we have ERPs and CRMs that allows us to see every detail inside, and rough tools such as SWOT analysis to look at the outside. Incremental, radical and strategic innovations are inspired from events outside the organization. It is time to design organizations to use all the talent that they so carefully select to scout and analyze the outside to see change before anyone else does.