Trust has been the crux of economic exchanges since the creation of the world’s first marketplaces millennia ago. While several research studies have focused on trust in bilateral relationships, less is known about its broader social and economic ramifications and the specific role of family businesses. In this Forbes article, IESE Prof. Jeroen Neckebrouck shares […]
The ripple effect of trust and the family firm
When searching for a new supplier, investor or manager, what’s your number one criterion? Industry reputation? A core metric? Economic cost or benefit? While all relevant criteria, there is another that trumps them all: trust. Defined in academic literature as the willingness of one party to be vulnerable to the actions of another, trust has […]