Trust has been the crux of economic exchanges since the creation of the world’s first marketplaces millennia ago. While several research studies have focused on trust in bilateral relationships, less is known about its broader social and economic ramifications and the specific role of family businesses. In this Forbes article, IESE Prof. Jeroen Neckebrouck shares […]
The ripple effect of trust and the family firm
When searching for a new supplier, investor or manager, what’s your number one criterion? Industry reputation? A core metric? Economic cost or benefit? While all relevant criteria, there is another that trumps them all: trust. Defined in academic literature as the willingness of one party to be vulnerable to the actions of another, trust has […]
Trust and family firms: what do we know?
Recognized by UNESCO as Intangible Cultural Heritage of Humanity, castells are human towers whose origins date back to the early 18th century in Catalunya. At a recent teambuilding event with other IESE faculty, I had the chance to discover their history – and experience first hand! – what it takes to build a castell. They […]