My colleague Prof. Marta Elvira asked me if I could write about family business and globalization. I do so with pleasure but with the fear that some readers might find my conclusions disappointing. In this post, I won’t refer to large corporations but to medium-sized companies, defined by the European Union as firms with revenues…

A clear purpose drives results. These are the words of Claudine Gartenberg, a Wharton School professor and co-author of one of the largest studies ever conducted on corporate purpose. According to Prof. Gartenberg, purpose is “a set of beliefs about the meaning of a company's work beyond quantitative measures of financial performance.” In a recent…