At the start of a new academic year, let me first extend a warm welcome to everyone! The Chair of Family Business team is back, with our batteries fully charged and ready to continue offering you new insights and ideas to boost your firm’s performance. For my first article of 2023-24, I would like to…

Just when we thought the Twitter/Musk chronicles had settled and a balance had been struck between the CEO's personality and the company's profitability, Elon Musk surprises us yet again with what could be the ultimate bold decision for Twitter. Perhaps drawing inspiration from Facebook’s rebranding, Musk is set to completely rebrand the social media platform,…

A few weeks ago, we shared news about the highly anticipated return of Bob Iger, one of the most celebrated CEOs in the history of entertainment. Now, we delve into the first decisive actions he plans to take to revitalize Disney and its streaming platform. And let us tell you, these are no small moves.…

Product placement and the influence of prominent figures have become significant sources of additional income within the realm of social media platforms. Even Netflix has utilized the strategy of product placement in their TV series and movies to bolster revenue and generate cash flow. However, the practice of hidden advertising has escalated to a point…