Leadership and People Management
Chinese investments in Africa have been gaining pace since the turn of the century. And Chinese people have immigrated onto the continent along with their investments. That much we knew. What I didn't know is that Africans are also migrating to China, according to articles in The Africa Report. One of them, called "People are…
Entrepreneurship
A fun part of being a professor is talking to entrepreneurs and learning from them. A few weeks ago, I was talking with a European CEO who had just moved his company to California. He has a pretty amazing business model, which is quickly evolving as they learn about the landscape of the industry. But in…
Marketing
In a previous post I introduced a four-pillar framework to help marketers build excellent experiential marketing campaigns. Remember that brands use experiential marketing to personally interact with consumers. It’s different to conventional marketing because they use an unforgettable live event to draw the interest of consumers and raise and spread awareness of the brand by word…
Strategy
Last week’s cover of The Economist ...