A fun part of being a professor is talking to entrepreneurs and learning from them. A few weeks ago, I was talking with a European CEO who had just moved his company to California. He has a pretty amazing business model, which is quickly evolving as they learn about the landscape of the industry. But in…

In a previous post I introduced a four-pillar framework to help marketers build excellent experiential marketing campaigns. Remember that brands use experiential marketing to personally interact with consumers. It’s different to conventional marketing because they use an unforgettable live event to draw the interest of consumers and raise and spread awareness of the brand by word…

Last week’s cover of The Economist ...

The drop in oil prices has crashed Venezuela's economy and will most likely bring down the regime of Nicolás Maduro raising questions about what will happen to Venezuela's $ 20 billion debt to China