A shift towards the creator's economy

Since the pandemic, many companies have drastically changed their operations due to the boom of e-commerce, videoconferencing, and the availability of digital infrastructures. Many working environments have integrated working-from-home policies or implemented remote job opportunities. McKinsey & Co acknowledges these events, which also presents the consultancy's vision of working after COVID-19. The report has other…

¡HOLA! A window on the world since 1944

Eduardo Sánchez Pérez (PADE ’20) is the editor-in-chief of ¡HOLA!, Spain’s first society magazine and a pioneer in premier photojournalism. In this article, he shares the history of this pathbreaking publication, founded by his grandparents in 1944. The origins of ¡HOLA! can be traced back to the love story between my grandparents, Antonio Sánchez Gómez…

Going back to authenticity

A new platform has disrupted the social media environment. A few months ago, "BeReal" started to fight the artificiality of social networks, and users couldn't be more excited about it. Despite being launched in 2020, it didn't gain recognition until mid-2022. As the name suggests, the platform claims to connect with "your friends for real."…
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