Released article: Adopting a retail phygital experience via open innovation - The story of WOW

• With a $26 trillion size globally in 2021, the retail sector is experiencing an adoption of technologies to improve consumers’ omnichannel experiences. • The "phygital” concept, growing in the retail industry, blends digital and physical experiences into one. • The startup WOW develops a sandbox of physical and digital spaces to test startup technologies.…
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Great Promise for Virtual Global Mobility!

As one of the Covid related jokes go, Covid happened to teach us how to properly wash our hands and keep the distance. Indeed, one may hope that the useful health and hygiene routines are here to stay even as the pandemic subsides. Covid also taught us how to work remotely, and what we can…

A shift towards the creator's economy

Since the pandemic, many companies have drastically changed their operations due to the boom of e-commerce, videoconferencing, and the availability of digital infrastructures. Many working environments have integrated working-from-home policies or implemented remote job opportunities. McKinsey & Co acknowledges these events, which also presents the consultancy's vision of working after COVID-19. The report has other…

¡HOLA! A window on the world since 1944

Eduardo Sánchez Pérez (PADE ’20) is the editor-in-chief of ¡HOLA!, Spain’s first society magazine and a pioneer in premier photojournalism. In this article, he shares the history of this pathbreaking publication, founded by his grandparents in 1944. The origins of ¡HOLA! can be traced back to the love story between my grandparents, Antonio Sánchez Gómez…
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