Building on our previous article on the strategic importance of family values, this week we offer the real-life case of Longchamp, a family business that has successfully translated its core values into a competitive advantage.
Founded in Paris in 1948, the company is led by Jean Cassegrain, a third-generation member of a family that has remained faithful to its founding principles—honesty, dynamism and creative curiosity—while adapting to changing market condtions and social tides.