In a context of rising market volatility, agile and purpose-driven family-owned firms continue to outperform their peers, recording growth of 31% compared with 21%, according to PwC’s 2025 Global Family Business Survey.

The 1,325 family businesses surveyed reported an increased emphasis on reputation and legacy, with 23% focused on stabilizing the core business, up from 20% in 2023.

Agile and purpose-driven family businesses outperform their peers: PwC 2025 Global Family Business Survey

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