Two innovations to help you sell more: Hyperservice and servification, new formats in your commercial processes that change everything. What is your company doing to sell more? Are you innovating in the way you approach clients? What do you offer your consumers (current and future)? Are you selling the same way you have been in recent…

Consumers have changed. And with those changes come new consumer journeys, competitors and collaborators. While these changes do not affect all industries at the same pace, most CMOs and CEOs wonder how to digitally transform their businesses. For many, bringing more traffic to their site either to sell or to generate new leads is a…

Cultivating and caring for your company's brand is key to driving your company’s profitability. IESE Professor Xavier Oliver explains why.