AI in Media

If you’ve been following our blog, you’re likely aware that we enjoy delving into media trends. In previous posts we’ve touched upon various implementations of AI in the media sector. However, there hasn’t been one where we thoroughly explore the progress of artificial intelligence in the media landscape over the past few months. In this post, we will examine some of the latest and crucial trends of AI in media as well as the implications that have unfolded.

To set the context, let’s begin by discussing the anticipated growth between media and AI. According to Forbes, “by 2030, the industry is projected to be worth an astounding $99.3 billion, solely derived from the entertainment arenas.”Currently the AI sector in media is valued at around $20 billion, this implies a fivefold increase in revenue for this specific  industry in less than a decade. But how will this growth occur? The applications of AI appear limitless, with its implementation showing no signs of restraint. Looking at the potential benefits, AI has the potential to assist journalists in filtering out fake news and actively combatting misinformation. A prime illustration of this is the 2017 update on Google’s search algorithm, incorporating an AI-based feature designed to halt the dissemination of hate speech. Detecting hate is easier than filtering “normal looking” false news, but AI, in combination with search engines is making big strides toward this goal.

For streaming platforms, AI can enhance user experience by offering improved recommendations and more personalized content. Platforms like Netflix, Hulu, and Amazon Prime are already utilizing AI to achieve this. Reportedly, Netflix has implemented numerous features to gain a better understanding of their users. Apparently, AI is capable of not only gathering and filtering the media habits of the user but also to convey a complete understanding of them. Furthermore, in  social media platforms, these analyses find various applications. They can not only recommend more likable content to individual users but also enhance the advertising experience through data utilization.

Photo by Mojahid Mottakin on Unsplash

However, as we have mentioned in previous posts, a critical concern arises: could these AI-mediated algorithms further polarize echo chambers? Might AI isolate and solidify distinct communities within the media environment? Additionally, there’s a pressing question about how personal data is managed. Presently, data regulations are not sufficiently advanced to effectively govern the implementation of new AI technologies. As AI continues to develop rapidly, crafting complementary laws becomes increasingly challenging for legislators in establishing the most appropriate legal framework for these new tools. Also, as we have been observing, there is a pervasive trend where various entertainment models are eager to embrace AI technologies to alleviate the shortage of creativity, enhance the productivity of writers or as already mentiones, to make the content more personalized.

Entertainment channels and platforms are keen not to miss out, aiming to provide users with the latest updates. However, given that users generally lack literacy about how AI truly works, conspiracy theories have emerged, suggesting that the media landscape is turning into a vast reservoir for easy and immediate data gathering. The absence of clear rules governing AI has led some users to become skeptical about its use. In reality, to safeguard the media sector and uphold the best interests of each user, including the collection of personal data, there is existing legislation in place, such as the General Data Protection Regulation (GDPR) in the European Union, which specifically addresses the limitations and guidelines surrounding the handling of personal information.

Therefore, more immediate ethical considerations deserving attention are centered on the evolving role of AI across various media sectors. A pervasive discontent has surfaced concerning these technologies potentially supplanting actual jobs, transforming from tools that complement professionals to substitutes for various roles and functions. Compounding this unease is the recent emergence of a broader conspiracy surrounding AI, fueled by the notion that there exists a potentially apocalyptic algorithm capable of seizing control over humanity.

Clearly, the ongoing discourse about AI is getting out of hand; and kind of morphing into a unique form of entertainment by itself. Within the complex interplay between the media and artificial intelligence, what catches the eye is the swift evolution of this conversation. It is crucial to focus on and promptly address legal considerations pertaining to the use of AI, given the existing legislation safeguarding media users, requiring proactive involvement from companies.In the midst of the prevailing emphasis on algorithmic development, there’s a tendency to overlook the necessity for comprehensive adaptation.

To sum up, we prefer not to conclude this post on a negative note regarding AI’s impact on the media sector. Instead, our intention is to maintain a positive outlook and focus on the potential of what appears to be the next societal revolution. Moving forward, we anticipate not only witnessing more trends but actively participating in them. Stay curious, stay engaged, and be a part of the positive impact that AI can unfold.

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