Twitter's downfall is increasingly becoming a reality; under "Musk's reign," users are in despair and count the days the platform might resist. Fortunately, not all hope is lost since there is a potential alternative to the bird app called Mastodon. It shares similarities with Twitter; it functions as a microblogging network and allows people to…

When searching for a new supplier, investor or manager, what’s your number one criterion? Industry reputation? A core metric? Economic cost or benefit? While all relevant criteria, there is another that trumps them all: trust. Defined in academic literature as the willingness of one party to be vulnerable to the actions of another, trust has…

"The bird is freed," one of the multiple phrases originated from Elon Musk’s barrage of tweets after his historical purchase of the social media giant Twitter. The implications of this event have already become a turning point in the social media landscape. However, before discussing how the new ownership has affected the platform and the…

Global organizations are increasingly integrating stakeholder opinions and ESG objectives in their corporate purpose, an approach that family businesses have been applying for decades. In this recently published Harvard Deusto article, I explore the essential role of purpose and why it should be viewed through a strategic lens: Profundizando en la relación entre empresas familiares…