Disney could very soon become the king of online streaming content

In November, the online streaming industry will suffer another shock. The entertainment company Disney will release its own streaming service in the United States, entering the competition for viewers time. With its strong fan base and brand awareness, Disney+, as the platform is called, will disrupt an already crowded market. By paying only $6.99 a…
2

FOMO and FOBO That Leaders Should Be Aware of

Fear is one of the universal and central emotions to human existence. Some 200,000 years ago fear helped our caveman ancestors to survive on a daily basis, and it seems to have been an adaptive feature of our cognitive and affective repertoire ever since. Although nowadays we hardly find any saber-toothed tigers, we successfully focus…

Will incumbent TV companies in Spain get consumers to pay for content?

Since Netflix entered Spain in 2015, Mediaset and Atresmedia, the two largest private TV companies, have struggled to compete with the streaming platform. Now, the majority of their revenues comes from advertising. But as their audience decreases, both Mediaset and Atresmedia need new sources of revenue and strategies to retain viewers. The obvious solution is…
2