Navigating Entrepreneurial Opportunities in a Family-Founded GPS Company

Today we are featuring an interview with Santiago Twose, MBA ’03 and CEO of a leading Spanish company providing outdoor GPS solutions: TwoNav. Coming from an engineering background, Santiago leveraged the IESE MBA to gain general management and entrepreneurial skills. After several years of international experience, he decided to join efforts in the family company…

Advertisers are coming to your favorite messaging app, WhatsApp

Most of our dear social media services belong to one single company, Facebook. Facebook owns its "blue" platform, Facebook, the picture app it bought for $1 billion in 2012, Instagram, and its more recent $19 billion acquisition: WhatsApp, bought in 2014. However, these social media services differ in one fundamental thing—while Instagram and Facebook present…
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Quibi, the new streaming platform for mobile devices

That smartphone usage is growing is a fact; that we want to stream 10-minute episodes anytime anywhere is a hypothesis. Quibi, a Hollywood-based streaming company, wants to prove the hypothesis is true.  With high-quality content and a hefty budget, Quibi aims to produce 10-minute episodes of film and shows for smartphones. The idea sounds very…
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