The 2020 Tokyo Olympics are over. Although each Olympic event has its moments and distinguishing features, the Tokyo Olympics got themselves a unique status of the so-called Pandemic Games. Echoing the controversial attitudes before the Olympics, opinions about the de facto event are similarly scattered and contrasting. Some praise Tokyo for uplifting everyone’s spirit and…

Spotify’s diversification strategy is finally showing results. The firm has been investing for years in podcasts to move away from its core business, music. So far, the tactic is working. Demand for audio news is still rising, and ads within those podcasts are bringing in revenue. Spotify has become the podcast king in little over…

It’s been only three years since TikTok landed in the US, and its success is unparalleled. The Chinese ByteDance-owned app garners around 100 million active users in the country, with most of them under the age of 40. With its short videos, its fantastic selection algorithm, and its strategy to increase the duration of the…

As consumers we rarely think about how the products we order online get to our homes, or how the items we buy from the local shops get there. Indeed, the world is so interconnected nowadays, that buying Japanese tea in a local store in Sweden is nothing out of the ordinary. Neither is ordering a…