Tapping into Online Reviews’ Potential

Does your business take online reviews seriously? , especially those that are less than praise. Typical knee-jerk reactions often include: Burry your head (the ostrich approach) and hope that the negative reviews’ fallout will just blow-over. Confront bad review (in social networks, etc.) or attempt to deal with all of them in the same way. Thank positive reviewers.…
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The Many Benefits of a Shared Language in Multinationals

Knowledge sharing is a critical activity when it comes to multinational enterprises (MNEs) and doing business across borders. In my previous blog posts I have already touched upon the importance of global employees as ‘linking pins’ between headquarters (HQ) and subsidiaries, discussed the required input of both, knowledge transmitters and receivers, and brought up the…
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How do the Chinese and Africans mingle?

Chinese investments in Africa have been gaining pace since the turn of the century.  And Chinese people have immigrated onto the continent along with their investments. That much we knew. What I didn't know is that Africans are also migrating to China, according to articles in The Africa Report. One of them, called "People are…
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