Marketing
There is nothing more humiliating for a director of marketing or CMO than to be called a "digital immigrant." They might as well say, “You ought to pick another career. This stuff is so advanced, you'll never really understand it." Some companies are now recruiting young people who have spent hundreds of hours navigating, exploring dozens of…
Strategy
Barak Obama and Xi Jinping signed a landmark deal which is either be a good first step or a cynical deal between the world's largest emitters ...
Economics
The DHL Global Connectedness Index 2014 report, prepared by a research team led by Pankaj Ghemawat – a colleague of mine at IESE Business School – has been published. Global connectedness refers to "the depth and breadth (geographic distribution) of a country’s integration with the rest of the world as manifested by its participation in…
Economics
In past articles I have commented on the economic growth of the United States and the languishing European economy. Bottom line, in the United States measures have been taken since 2008, while Europe has mostly sat there twiddling its thumbs. Nevertheless, some experts remain skeptical, asking: Is the United States really growing because of its improved…