Business Ethics and Corporate Social Responsibility
A few days ago Arthur Brooks, President of the American Enterprise Institute, came to IESE to give a seminar on Capitalism and Happiness. I'd like to expand on some of his ideas about happiness, which can also be found in this article from the New York Times and in this video: https://www.youtube.com/watch?v=0F8QlNKL9nY As Brooks explained,…
Leadership and People Management
Dear manager, could you ever imagine trusting your employees that much as to hire them without any need to fire them again? Dear employee, what would it feel like having that amount of trust and safety in your workplace? In his very exciting Ted Talk leadership expert Simon Sinek suggests considering these questions, as he…
Strategy
A cocoa grower from Ghana was once shown a piece of chocolate. It was the first time he had ever seen such a thing. When he was told what it was, he exclaimed, "Oh! really? Does this come from the cocoa beans?" These days new technologies are being harnessed to enable growers of cocoa and…
Marketing
Does your business take online reviews seriously? , especially those that are less than praise. Typical knee-jerk reactions often include: Burry your head (the ostrich approach) and hope that the negative reviews’ fallout will just blow-over. Confront bad review (in social networks, etc.) or attempt to deal with all of them in the same way. Thank positive reviewers.…
