Strategy
Strategy
Launching Consumer Brands in sub-Saharan Africa
"GDP is not the best way to determine whether or not to go into an African country", the founder of a successful Nigerian company with operations across the continent told me. This wisdom also applies to launching a consumer brand in Africa. Nielsen's recent report "Africa: How to navigate the retail distribution labyrinth" confirms this.…
Strategy
The Answer for Terrorism
Former Israeli President Shimon Peres was interviewed by Tom Friedman in Davos and said that terror is "destroying the arab countries" and is a much bigger threat to them than Israel. He also offered his dream of a future without the terrorists...
Strategy
The Role of the Media
The media plays an important role in shaping our understanding of the environment and climate change. For the Editor of the Guardian, the story has not yet been successfully told and for others, too much is said already.