Does your business take online reviews seriously? , especially those that are less than praise. Typical knee-jerk reactions often include: Burry your head (the ostrich approach) and hope that the negative reviews’ fallout will just blow-over. Confront bad review (in social networks, etc.) or attempt to deal with all of them in the same way. Thank positive reviewers. […]
In a previous post I introduced a four-pillar framework to help marketers build excellent experiential marketing campaigns. Remember that brands use experiential marketing to personally interact with consumers. It’s different to conventional marketing because they use an unforgettable live event to draw the interest of consumers and raise and spread awareness of the brand by word […]
Last week’s cover of The Economist …
“Mindfulness” has become a bit of a buzzword in recent years, often in the form of shallow New Age recipe for feeling good. But it’s worth re-visiting here because science and research are now backing up the physical, psychological and emotional benefits of the practice; benefits which are so extensive as to seem far-fetched. Once […]
On countless occasions I have heard the expression “high-quality organization,” …
This past November, the lack of consensus in the European Council resulted in the rejection of the European directive that would have made it imperative to have 40% women in the non-executive boards of publicly traded companies. Commissioner Viviane Reding had spent over two years advocating this measure, which had already been approved by the […]