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Family values: legacy is co-created, not handed down

Heinrich LiechtensteinOctober 1, 2025

Guest contributor: Tarek el Sehity Tarek el Sehity is a researcher and lecturer at Sigmund Freud University in Vienna. “For things to remain the same, everything must change.” Giuseppe Tomasi di Lampedusa, The Leopard This enduring wisdom captures a fundamental truth for business families that have withstood the test of time: preserving the values that […]

  • In My Experience

Roqueta Origen, a legacy of wine-growing entrepreneurs

Empresa Familiar/Family-Owned BusinessMay 3, 2023

Ramon Roqueta Segalés is a winemaker, agricultural engineer and CEO of the Roqueta Origen Group. A fifth-generation member of “wine-growing entrepreneurs,” he shares how the business has grown since its creation in the 12th century. I have the privilege of leading the Roqueta Origen group, a group of small wineries with distinct brands and identities. […]

  • What's New

“It’s time to challenge the status quo at family businesses”

Empresa Familiar/Family-Owned BusinessMay 11, 2022

How can future leaders of family firms act as responsible stewards of their family legacy while also serving as catalysts for necessary change? This ESG by PwC article explains the need for next-generation leaders to prioritize ESG factors in order to build their own legacy: It’s time to challenge the status quo at family businesses […]

  • In My Experience

ElPozo: from a local shop to a worldwide reference

Empresa Familiar/Family-Owned BusinessFebruary 16, 2022

An entrepreneur by vocation, Tomás Fuertes has been working for the business holding company he presides for over 60 years. Today, Grupo Fuertes is a global reference in the agri-food sector with operations in 118 countries with 100% Spanish capital. When I talk about Grupo Fuertes, I always say we’re a hybrid project: the combined […]

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Álvaro San Martín

Holder of the Chair
Álvaro San Martín is a professor in the Managing People in Organizations Department and the academic director of the Executive MBA in Madrid. His research interests include cultural psychology, team dynamics and socioecological psychology.
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