Good Bye, Mr. Cameron!

My last post was essentially about the credibility (ethos) of speakers in the Brexit debate. Now that we know the results of the vote, let’s look at the effectiveness of the ‘remain’ side´s communication strategy briefly.  So what happened last Thursday that the majority of the electorate failed to respond positively to Mr. Cameron and…

What Mistakes Are Killing Your Startup? #2 Bad Location

Starting a company in Abdijan (a yearly destination of mine) is a far cry from doing so in Barcelona (my home city) or San Francisco. It sounds obvious…and it is! I’ve identified four major reasons for this: Talent Talent is unevenly distributed geographically. There are clusters of entrepreneurship and innovation that are more attractive than…
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Consumer Products: A Luxury Product?

Before moving to Nigeria for a relatively long period, I thought that testing the waters would be a good idea: would I adapt to a country so different to my own? I had many question marks: some were important issues, others were really minute. One of these minute issues was: will I find the toiletries…
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