In a previous post I introduced a four-pillar framework to help marketers build excellent experiential marketing campaigns. Remember that brands use experiential marketing to personally interact with consumers. It’s different to conventional marketing because they use an unforgettable live event to draw the interest of consumers and raise and spread awareness of the brand by word…

Last week’s cover of The Economist ...

The drop in oil prices has crashed Venezuela's economy and will most likely bring down the regime of Nicolás Maduro raising questions about what will happen to Venezuela's $ 20 billion debt to China

A good number of managers of sub-Saharan companies have told me that when it comes to their efforts to internationalize, South Africa is off their radar screen. These countries see industries in South Africa as already quite developed and think it would be pointless to try to compete in that market. With this in mind a quick…