Skip to content
  • IESE Blog Network
  • Blogs in English
    • Business Ethics
    • Cities in Motion
    • Entrepreneurship
    • Economics Outlook
    • Family Business
    • AI and the Future of Management
    • Africa from Africa, by A. Ariño
    • Compliance and Managers’ Accountability, by A. Vaccaro
    • Doing Business on the Earth, by M. Rosenberg
    • Expatriatus, by S. Reiche
    • Media Matters, by J. Valor
    • MLH Blog, by M. Las Heras
    • Rhetoric and Leadership, by B. Leggett
    • Finance and Nature, by JL. Suárez
  • Blogs in Spanish
    • Economía y ética, A. Argandoña
    • Economía para todos, E. Martínez Abascal
    • El empresario y su mundo, J. Tàpies
    • Empresa familiar
    • Empresa y sociedad, J. Fontrodona
    • Ética empresarial, D. Melé
    • Management racional y humanista, J.M. Rosanas y R. Andreu
    • MLH Blog, M. Las Heras
    • Qué hacen los buenos directivos, J. Llopis
    • Toma de decisiones, M.A. Ariño
    • Valores y ecología humana, N. Chinchilla
  • Topics
    • Business Ethics and CRS
    • Corporate Governance
    • Decision Analysis
    • Economics
    • Entrepreneurship
    • Innovation and Change
    • Leadership and People Management
    • Marketing
    • Strategy
    • Women in Business
    • Media
    • Family Business
  • More from IESE
    • IESE Insight
    • MBA Programs
    • Executive Education
    • News
    • Faculty directory
    • MOOCs & Webinars
Menu
Uncategorized

New Marketing is Changing Everything: Hyperservice and Servification

Pablo Foncillas Wed, Nov 30

Two innovations to help you sell more: Hyperservice and servification, new formats in your commercial processes that change everything. What is your company doing to sell more? Are you innovating in the way you approach clients? What do you offer your consumers (current and future)? Are you selling the same way you have been in recent […]

1
  • Leadership
  • Leadership and People Management

PODCAST | Trump Triumph: But at What Cost?

John Almandoz Wed, Nov 09

The headlines today around the world are dominated by the results of the 2016 U.S. presidential election. Donald Trump has been elected President of the United States following an ugly campaign that has polarized many. What lessons can we be learnt from the campaign for our societies and our companies?

5
  • Finance

Search Funds, the Asset Class Nobody Keeps Up With … so far

Jan Simon Fri, Nov 04

In April 1966 lifelong Warren Buffett friend Carol Loomis wrote an article in Fortune magazine titled: “The Jones Nobody Keeps Up With“. In the article she introduces Alfred Winslow Jones and Hedge Funds to Fortune readers. She explains that Jones’ 5 year historic IRR (internal rate return) of 33.56% is 7% higher than the best […]

6

Follow IESE Blog Network

Subscribe by RSS Follow LinkedIn  Follow in Facebook

Log in

  • Only for registered users

Areas

  • Business Ethics and CRS
  • Corporate Governance
  • Decision Analysis
  • Economics
  • Entrepreneurship
  • Family Business
  • Finance
  • Innovation and Change
  • Leadership and People Managenent
  • Marketing
  • Media
  • Podcasts
  • Strategy
  • Sustainability
  • Women in Business

more IESE Blogs

  • The MBA Blog
  • The MiM Blog
  • StandOut

RSS Latests posts

  • IESE EVENT: Families as responsible shareholders
  • El ego del fundador: motor imprescindible… ¿o trampa silenciosa?
  • We have a succession plan—are we actually following it?
  • Los riesgos de la empresa como clan
  • Hello world!
  • Between prudence and paralysis: three strategies to advance in uncertain times
  • Learning to Stay: Why Stability Might Be the New Global Mobility Skill
  • Agile and purpose-driven: the formula for economic growth in 2026
  • La empresa como clan: fortalezas que explican su éxito inicial
  • Integrated family capital: the four pillars of genuine wealth
  • COP30 in Belém: Key Outcomes and What They Enable Next
  • Four insights to maximize non-family leadership
  • IESE 40under40: Stan Yu’s journey from founder to global connector
  • La empresa, fuente de creación de valor
  • Exit Wounds: On the Beautiful Ache of Being Multicultural

IESE Business School University of Navarra

  • Legal Notice
  • Terms of Use