Entrepreneurship

Released article: Adopting a retail phygital experience via open innovation - The story of WOW

• With a $26 trillion size globally in 2021, the retail sector is experiencing an adoption of technologies to improve consumers’ omnichannel experiences. • The "phygital” concept, growing in the retail industry, blends digital and physical experiences into one. • The startup WOW develops a sandbox of physical and digital spaces to test startup technologies.…
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Startup Swipcar, invested in IESE's Business Angels Network, is acquired by Cazoo as it pushes for European expansion.

The startup Swipcar, led by Julio Ribes (EMBA 16), presented at the 136th IESE Business Angels Network Investment Forum, and was invested in by a group of IESE alumni. Swipcar is a leading Spanish digital car subscription marketplace Based in Barcelona with growing presence in Italy and Portugal Offers a wide selection of cars for…
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