The present Irish government is joining Apple to appeal the EU decision at a time when there is a huge demand in Ireland for better social services especially in the area of housing and health, coupled with an astronomical level of national debt, but the government still says no

Apple needs to consider its reputation and should make a bold move to use some of its enormous cash reserves to pay what could have been its tax bill and thus win back public acceptance before it is lost forever.

Let’s start with a short mental exercise… Please try to remember and note down (for the sake of further discussion here) a recent social situation, be it at work, in your family or during leisure time, when you felt slightly concerned, worried or annoyed (e.g., your boss gave you critical feedback). Now, let’s do the…

What is a niche product? It is a good or service with features that appeal to a particular market subgroup. A typical niche product can be easily distinguished from other products, and it will also be produced and sold for specialized uses within its corresponding niche market. It sounds great…so why is that an issue…