The Many Benefits of a Shared Language in Multinationals

Knowledge sharing is a critical activity when it comes to multinational enterprises (MNEs) and doing business across borders. In my previous blog posts I have already touched upon the importance of global employees as ‘linking pins’ between headquarters (HQ) and subsidiaries, discussed the required input of both, knowledge transmitters and receivers, and brought up the…
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How do the Chinese and Africans mingle?

Chinese investments in Africa have been gaining pace since the turn of the century.  And Chinese people have immigrated onto the continent along with their investments. That much we knew. What I didn't know is that Africans are also migrating to China, according to articles in The Africa Report. One of them, called "People are…
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Entrepreneurial Attitude Across Countries

A fun part of being a professor is talking to entrepreneurs and learning from them. A few weeks ago, I was talking with a European CEO who had just moved his company to California. He has a pretty amazing business model, which is quickly evolving as they learn about the landscape of the industry. But in…

Four Pillars of Experiential Marketing (II)

In a previous post I introduced a four-pillar framework to help marketers build excellent experiential marketing campaigns. Remember that brands use experiential marketing to personally interact with consumers. It’s different to conventional marketing because they use an unforgettable live event to draw the interest of consumers and raise and spread awareness of the brand by word…
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