4 reasons why "old" CMOs never die... if they don't want to

There is nothing more humiliating for a director of marketing or CMO than to be called a "digital immigrant." They might as well say, “You ought to pick another career. This stuff is so advanced, you'll never really understand it." Some companies are now recruiting young people who have spent hundreds of hours navigating, exploring dozens of…
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Global connectedness index of African countries

The DHL Global Connectedness Index 2014 report, prepared by a research team led by Pankaj Ghemawat – a colleague of mine at IESE Business School – has been published. Global connectedness refers to "the depth and breadth (geographic distribution) of a country’s integration with the rest of the world as manifested by its participation in…
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