In the world of marketing, experiential is officially a buzzword. All brands are now expected to go experiential: develop non-TV, non-print campaigns around live events in which consumers interact with the brand. Such activities, the argument goes, provide personal and memorable experiences for consumers and therefore bring them closer to the brand, trigger motivation, and…

As companies expand across the planet, they open themselves up to geopolitical risks for which they are unaccustomed. Managing these risks require a new mindset, an expanded toolbox, and possibly new people.

Standards are meant to ensure that products and services are safe, reliable and of good quality. More often than not, there are multiple ways in which standards can be met, depending on the context and external conditions. That's why it's important to localize international quality standards, ensuring the standard is achieved but taking into account local…

Looking beyond the current woes of unemployment, or the need to work toward a more productive economy, one that can support higher wages and offset the growing burden of pensions and concurrent increase of health and education spending, with the future approaching faster than one might hope, the future of employment remains a big question…