Facebook, a veteran media outlet

Facebook has finally rolled out a feature that will change its relationship with the media industry—Facebook News. The new section will allow users to read the main headlines of the day and access those news stories through the app. In exchange for the 'free' content, the tech company is willing to pay some publishers. News…
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Navigating Entrepreneurial Opportunities in a Family-Founded GPS Company

Today we are featuring an interview with Santiago Twose, MBA ’03 and CEO of a leading Spanish company providing outdoor GPS solutions: TwoNav. Coming from an engineering background, Santiago leveraged the IESE MBA to gain general management and entrepreneurial skills. After several years of international experience, he decided to join efforts in the family company…
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Advertisers are coming to your favorite messaging app, WhatsApp

Most of our dear social media services belong to one single company, Facebook. Facebook owns its "blue" platform, Facebook, the picture app it bought for $1 billion in 2012, Instagram, and its more recent $19 billion acquisition: WhatsApp, bought in 2014. However, these social media services differ in one fundamental thing—while Instagram and Facebook present…
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