If you look at the characteristics of brands admired by consumers and considered well-managed today, we see that they follow a pattern. Brands from the 21st Century are soft, while the successful brands from the last century were hard. It is worth noting that in many cases the brands are not new, but their managers have known how to […]
Finally, “La Liga”, the top professional soccer league in Spain, joined the rest of leagues in Europe (and America) in selling media rights collectively rather than on a team-by-team basis. This approach has the advantage of creating a monopoly where any interested buyer only has to negotiate with one entity, as opposed to 20 different […]
A manager must constantly negotiate. Oftentimes, the most difficult negotiations are the ones that take place within the organization. A manager is also a leader. And as a leader, they are often required to negotiate to retain talent. Negotiating with a superior, on behalf of an employee, is a frequent occurrence in the life of a manager.