New Marketing is Changing Everything: Hyperservice and Servification

Two innovations to help you sell more: Hyperservice and servification, new formats in your commercial processes that change everything. What is your company doing to sell more? Are you innovating in the way you approach clients? What do you offer your consumers (current and future)? Are you selling the same way you have been in recent…
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When Global Businesses Can Provide Global Hope

Last week I wrote about global warming and the importance of acting upon it. I also mentioned the U.S. president-elect Donald Trump, who throughout his campaign denied the issue and planned to withdraw the US from the Paris Agreement on a global climate deal. While Trump seems to be slightly pivoting on the matter, much…
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