Spotify, the podcasting powerhouse

Before January comes to an end, we must still say a word about the podcasting industry and its current striking player—Spotify. Distributing third party content will not get the company very far, and since in music is very hard for Spotify to develop original content, podcasts are the best alternative that match their streaming and…
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Facebook's “Supreme Court” will change very little

Back in September, Facebook announced the creation of what is now known as Facebook's Supreme Court—an oversight board to review appeals to the tech company's content policy decisions. Around forty independent experts will form the committee later this year, making decisions over the company's content policy. For Facebook, the board is the perfect 'scapegoat' to…
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The verticals' chess game—how news outlets are reworking their brands

While generalist outlets fight for survival, a new type of news brand is taking over the Internet—the verticals. Before the digital era, verticals were just called news sections. It was as simple as that. With the print product, the reader would go through the whole paper—call it New York magazine, for example—before turning its attention…
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Welcome to the Twenties!

Some days ago we entered a new decade, the twenties. As the New Year and decade begins, it is interesting to reflect on the past ten years and make some predictions about the future. Here are some of my personal highlights: There was the internet, now there is AI and the GIG economy, when will…
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