The link between family firms and their stakeholders

Global organizations are increasingly integrating stakeholder opinions and ESG objectives in their corporate purpose, an approach that family businesses have been applying for decades. In this recently published Harvard Deusto article, I explore the essential role of purpose and why it should be viewed through a strategic lens: Profundizando en la relación entre empresas familiares…

5 essential rules for overcoming challenges in family firms

As I explored in a recent article published in the Harvard Deusto Business Review, prosperous family businesses owe their success to adhering to the following five essential rules: 1 - Treat the business as a business and the family as a family 2 - Foresee changes to avoid surprises 3 - Implement structures for nearly…
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The split: is Twitch upsetting its golden goose?

A few weeks ago, Twitch announced that their revenue distribution for streamers would change from a 70/30 split from paid subscriptions to a 50/50. The paid subscriptions on the platform start at 4.99$. It allows subscribers to reward and support their favorite streamers while accessing exclusive content. However, it also means creators' cut would decrease…
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Released article: Adopting a retail phygital experience via open innovation - The story of WOW

• With a $26 trillion size globally in 2021, the retail sector is experiencing an adoption of technologies to improve consumers’ omnichannel experiences. • The "phygital” concept, growing in the retail industry, blends digital and physical experiences into one. • The startup WOW develops a sandbox of physical and digital spaces to test startup technologies.…
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