¡HOLA! A window on the world since 1944

Eduardo Sánchez Pérez (PADE ’20) is the editor-in-chief of ¡HOLA!, Spain’s first society magazine and a pioneer in premier photojournalism. In this article, he shares the history of this pathbreaking publication, founded by his grandparents in 1944. The origins of ¡HOLA! can be traced back to the love story between my grandparents, Antonio Sánchez Gómez…

Going back to authenticity

A new platform has disrupted the social media environment. A few months ago, "BeReal" started to fight the artificiality of social networks, and users couldn't be more excited about it. Despite being launched in 2020, it didn't gain recognition until mid-2022. As the name suggests, the platform claims to connect with "your friends for real."…

Opening the door to new possibilities

The start of the new academic year invites us to open our minds in the broadest sense – to new ideas, people, projects and ways of working that inspire us personally and motivate our teams and organizations. In the realm of family business, several dualities reflect this sense of expansiveness: legacy and future, tradition and…
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