Advertisers are coming to your favorite messaging app, WhatsApp

Most of our dear social media services belong to one single company, Facebook. Facebook owns its "blue" platform, Facebook, the picture app it bought for $1 billion in 2012, Instagram, and its more recent $19 billion acquisition: WhatsApp, bought in 2014. However, these social media services differ in one fundamental thing—while Instagram and Facebook present…
7

Quibi, the new streaming platform for mobile devices

That smartphone usage is growing is a fact; that we want to stream 10-minute episodes anytime anywhere is a hypothesis. Quibi, a Hollywood-based streaming company, wants to prove the hypothesis is true.  With high-quality content and a hefty budget, Quibi aims to produce 10-minute episodes of film and shows for smartphones. The idea sounds very…
8

Latest Research: How Do Employees Respond to a Radical Global Language Change over Time?

Radical change, such as through mergers or acquisitions, is integral to organizational life. Radical changes bring about qualitative changes in the ways people in the organization cognitively, emotionally and behaviourally interact with each other and the world around them. One increasingly common form of radical change in global organizations is replacing the native language of…
3
1 46 251