Consumers have changed. And with those changes come new consumer journeys, competitors and collaborators. While these changes do not affect all industries at the same pace, most CMOs and CEOs wonder how to digitally transform their businesses. For many, bringing more traffic to their site either to sell or to generate new leads is a…

It finally happened. The European Central Bank announced withdrawal of 500-euro ($564) banknote. What is the real impact of this decision?

Last week I was in Sao Paulo with a group of IESE’s Global Executive MBA program participants. The module focused on Doing Business in Latin America. Three of the local speakers showed the same series of The Economist’s front pages! The series went from “Brazil takes off” (2009) to “The betrayal of Brazil” (2016). This reminded…

I would like to share with you some interesting experiences of people I have met. And perhaps you too might find them of use in your daily life. I did. So, let me tell you what I learned recently. Less is more. Today I’d like to share Fabio’s story. He’s from Argentina and although he…