Gender Diversity in the Workplace: A Global Matter with No Progress?

Gender inequality is one of the global topics that is continuously spoken about, be it in terms of inequalities in the attainment of health, survival and education in developing countries, or differences in economic opportunities in the developed world. Naturally, gender diversity is a hot topic also for global business, where females are consistently underrepresented…

Launching consumer brands in sub-Saharan Africa

"GDP is not the best way to determine whether or not to go into an African country", the founder of a successful Nigerian company with operations across the continent told me. This wisdom also applies to launching a consumer brand in Africa.  Nielsen's recent report "Africa: How to navigate the retail distribution labyrinth" confirms this.…

Six Ways Collaborative Marketing Creates new Value

The rise of social media and online reviews may have turned yesteryear’s business-to-consumer marketing monologue on its head. But what has emerged in its place is an enriching conversation that can help you drive growth -- only now with the consumer as co-pilot pointing the way to new opportunity. With approximately 80 percent of online…
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