What Can Corporations Learn from Digital Nomads?

In your opinion, what would be the trending job-related ‘wannabe’ and fantasy many people, especially millennials, have these days? I would definitely vote for keywords such as flexibility, meaningfulness, entrepreneurship, global travel and digital… basically everything that is so well captured and ‘romanticized’ by digital global work, or a digital nomad lifestyle. Even without looking…
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How to Overcome a Negative Country-of-Origin Effect

In 1887, the English government passed a law requiring products manufactured outside of England to be labeled with their country of origin to protect British products from foreign copycats of lower quality. Still today, the label “Made in…” likely has one of the most significant impacts on people’s perceptions, value attribution and purchasing behavior across…

IESE Cities in Motion Index 2017

Today more than ever, cities require strategic planning. Only then can they consider pathways to innovation and prioritize what is most important for their future. For the fourth consecutive year, we are pleased to present a new edition of our IESE Cities in Motion Index (CIMI). Since its inception, the CIMI has empirically validated our…
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