Quartz, what to change when the market’s changing

Quartz was launched in 2012 as a free business news publication. At the time, the news outlet was innovative, with its mobile-first strategy and its specificity targeting high-earning and highly educated readers. Advertising was its bread and butter. Seven years later, the publication can no longer live off commercials and is strengthening the relationship with…
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Facebook, a veteran media outlet

Facebook has finally rolled out a feature that will change its relationship with the media industry—Facebook News. The new section will allow users to read the main headlines of the day and access those news stories through the app. In exchange for the 'free' content, the tech company is willing to pay some publishers. News…
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Navigating Entrepreneurial Opportunities in a Family-Founded GPS Company

Today we are featuring an interview with Santiago Twose, MBA ’03 and CEO of a leading Spanish company providing outdoor GPS solutions: TwoNav. Coming from an engineering background, Santiago leveraged the IESE MBA to gain general management and entrepreneurial skills. After several years of international experience, he decided to join efforts in the family company…
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