The Spanish-language podcast Radio Ambulante shows us a path to success

In 2012, the podcast industry was taking off in the United States, although mainly in English. It was hard to find long-form podcasts in what already was the second most spoken language in the country—Spanish— until Radio Ambulante came along. Radio Ambulante, a weekly 30-60 minute podcast in Spanish covering Latin American stories, has garnered […]

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How The Guardian capitalized its membership model

For most digital news outlets, advertisements are the business’ bedrock and for some others, paywalls (and thus, subscriptions) have become a significant revenue source. Yet for a few, donations through membership models, fuel the newsrooms. The Guardian belongs to this last group of outlets and has recently proved that memberships can be profitable—members donate whatever […]

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Will incumbent TV companies in Spain get consumers to pay for content?

Since Netflix entered Spain in 2015, Mediaset and Atresmedia, the two largest private TV companies, have struggled to compete with the streaming platform. Now, the majority of their revenues comes from advertising. But as their audience decreases, both Mediaset and Atresmedia need new sources of revenue and strategies to retain viewers. The obvious solution is […]

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