Local news outlets need help from citizens or the state

It’s no secret that local news outlets in the United States have been struggling financially for years. Internet and the abundance of subscription options made revenues for local papers scarcer. Still, there have been multiple initiatives to save them in recent years, from donations, fellowships, and grants, to public subsidies and novel revenue models. Conclusions? […]

Music streaming wars consist of gifts and discounts, not content

While TV streaming wars fill headlines, audio battles remain in the background and are as cutthroat as ever. Spotify, Apple Music, and Amazon Music are ahead of the pack, with YouTube Music and Pandora following their lead. They offer similar services, with slightly different prices. In such an undifferentiated market, it seems that only the […]

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Quartz, what to change when the market’s changing

Quartz was launched in 2012 as a free business news publication. At the time, the news outlet was innovative, with its mobile-first strategy and its specificity targeting high-earning and highly educated readers. Advertising was its bread and butter. Seven years later, the publication can no longer live off commercials and is strengthening the relationship with […]

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How The Guardian capitalized its membership model

For most digital news outlets, advertisements are the business’ bedrock and for some others, paywalls (and thus, subscriptions) have become a significant revenue source. Yet for a few, donations through membership models, fuel the newsrooms. The Guardian belongs to this last group of outlets and has recently proved that memberships can be profitable—members donate whatever […]

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