The verticals’ chess game—how news outlets are reworking their brands

While generalist outlets fight for survival, a new type of news brand is taking over the Internet—the verticals. Before the digital era, verticals were just called news sections. It was as simple as that. With the print product, the reader would go through the whole paper—call it New York magazine, for example—before turning its attention […]

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Music streaming wars consist of gifts and discounts, not content

While TV streaming wars fill headlines, audio battles remain in the background and are as cutthroat as ever. Spotify, Apple Music, and Amazon Music are ahead of the pack, with YouTube Music and Pandora following their lead. They offer similar services, with slightly different prices. In such an undifferentiated market, it seems that only the […]

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