Have you ever anticipated being shocked by a scandal upon clicking on a news story, social media post, or YouTube video only to be disappointed? If you fell for a clickbait scheme due to a misleading title or fabricated thumbnail, you’re in good company; millions of people have fallen for the same thing. But, why […]
The mousetrap
Bob Iger has resurfaced. In 2020, he decided to resign from his position as CEO of Disney and live a quiet life. Nonetheless, his plans have been overshadowed by the company’s current difficulties. It may be hard to believe that the all-powerful Disney would face the challenges posed today, but then again, time changes, and […]
Our 2023 forecast of “Trends in Media”
2022 has been full of newsworthy media events: Twitter’s saga (see The Chief Twit) The disruption of social media platforms like BeReal and Mastodon (read what about Mastodon?) The continuous growth of live streaming with the increased popularity of Twitch. But unfortunately, there have also been political key events that have impacted the media environment. […]
The split: is Twitch upsetting its golden goose?
A few weeks ago, Twitch announced that their revenue distribution for streamers would change from a 70/30 split from paid subscriptions to a 50/50. The paid subscriptions on the platform start at 4.99$. It allows subscribers to reward and support their favorite streamers while accessing exclusive content. However, it also means creators’ cut would decrease […]
Linear Broadcasting vs Streaming: the jury is still out
We have known for years that conventional television is losing its influence to the increasing power of streaming platforms such as Netflix, YouTube, Disney+ or Hulu. New generations consume audiovisual content with different patterns from those offered by traditional broadcast networks: they want to be able to enjoy their favorite programs or series at any […]
Spotify: Censorship or profits?
Joe Rogan has turned controversy into his best partner in professional adventures. But from so much playing with fire, he is getting closer to burning. The latest problem that has affected the American comedian, and Spotify, the platform that Rogan uses to distribute his content has been the spread of misinformation about COVID-19 on his […]
Is it the end of the founder myth?
After more than a decade, Twitter’s co-founder, Jack Dorsey, has stepped down from his CEO position, bringing to the spotlight an issue that frequently impacts tech companies—the founder dilemma. Today’s tech giants were touted as miracles born out of the minds of geniuses in the 90s or early 2000s. Among those entrepreneurs were Steve Jobs, […]
M&A and SPACs—how the media sector finally secures funds
The last 12 months have brought significant changes to the financial markets, with the rise of retail investors, the SPAC (special purpose acquisition company) boom, and the merger and acquisitions flow. Those trends have also reached the media industry. As an introduction, a special purpose acquisition company, also known as a blank-check company, is a […]
